LHSAA to allow student-athletes to enjoy the likeness, image


BATON ROUGE, La. (KLFY) – The The Louisiana High School Athletic Association (LHSAA) today announced a partnership with a business that would allow student-athletes to profit from their name, image and likeness (NIL).

The band said it has approved a “positioning statement for its bylaws” and joins forces with Ecker Sports “to provide educational services and resources to help high school leaders and students meet the challenges that NIL contracts pose to high school sports.”

The positioning statement reads as follows:

The LHSAA bylaws do not prohibit student-athletes from engaging in certain commercial activities as individuals. These activities, generally referred to as Name, Image and Likeness (NIL), will not jeopardize a student-athlete’s amateur status if the student-athlete complies with ISAAA Rule 1.25 on “Maintenance of Status”. amateur” as well as all LHSAA rules, policies and regulations. regulations. Compliance with lliSAA’s NIL Bylaws does not guarantee continued eligibility under the eligibility standards of other governing sports organizations (e.g., NCAA, NAIA, NJCAA, National Sports Governing Bodies, etc.) . Student-athletes desiring information on the amateur rules of other governing organizations should consult those organizations.

Louisiana High School Athletic Association press release.

Managers and athletic directors will need to take courses to familiarize themselves with the process, while the LHSAA said resources will also be available for coaches, athletes and family members.

The partnership with Ecker is undertaken with the goal of ensuring that student-athletes and their families have the education and resources available to navigate NIL, according to LHSAA officials.

“As an education-based association, I believe it is imperative that everyone associated with high school athletics in Louisiana be properly educated and informed about name, image and likeness,” said said Eddie Bonine, executive director of the Louisiana High School Athletic Association. “There’s a lot of NIL and it’s a moving target that we have to stay on top of. I’m honored that Ecker Sports, with all their experience and everything they have to offer, chose to jump in with us. The educational programming and toolkit they provide will be invaluable to everyone who participates and will benefit our students across the state.

In 2021, the NCAA opened the door to NIL commitments for the first time, revolutionizing the student sports landscape. While the NCAA is able to regulate the matter for collegiate athletes, high school systems do not have a single nationwide governing body to provide similar regulations for students.

LHSAA officials said Ecker, who has a 60-year history in the sport, will roll out a video program beginning May 1. A “resource center” will also be created and a “Coach Assist” portal will also be available. Eccker is also expected to provide “a network of legal, financial and tax experts to help families build and execute an effective NIL strategy.”

You can read the LHSAA press release in full below.


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