Auburn Athletics unveils SPIRIT Exchange as part of its NIL program


SPIRIT Exchange

AUBURN, Alabama – Auburn Athletics, in conjunction with the INFLCR, announced the launch of the SPIRIT Exchange to expand its ongoing Name, Image and Likeness (NIL) program for student-athletes. The SPIRIT exchange is the latest innovation to help Auburn student-athletes maximize NIL opportunities.

This streamlined, easy-to-navigate platform is a free service for student-athletes and third parties. It serves as a directory and personalized portal to connect businesses, collectives, donors, alumni and fans with student-athletes to explore, negotiate and close NIL deals.

“At Auburn, we remain committed to being the leader in the NIL space by providing additional resources to our student-athletes to maximize their NIL potential,” the athletic director said. Allen Green. “As the NIL landscape continues to evolve, we are committed to evolving as well. Unlocking this marketplace functionality through SPIRIT Exchange enhances our partnership with INFCLR and, most importantly, provides student-athletes with a key one-stop-shop in hand for all that concerns NIL.”

The SPIRIT Exchange is a NIL business registry for student-athletes tailor-made for corporations, collectives, donors, alumni, fans and others wishing to connect specifically with student-athletes at the University from Auburn. Once a company, collective, or individual registers with SPIRIT Exchange, they can access a searchable database of Auburn student-athletes and filter that database by a variety of criteria. They can message the student-athlete directly in the app or request the student-athlete’s contact information (or that of their representative) to start a discussion about an NIL transaction. INFLCR and Auburn will not be involved in any of the negotiations.

Once a NIL agreement is reached, a personalized reporting form, following Auburn Athletics name, image and likeness guidelines, is generated and submitted to the institution. The platform also includes a payment processing tool to securely pay student-athletes and will consolidate into a 1099 form found in the student-athlete’s INFLCR application for more efficient tax reporting.

Companies, collectives or individuals can register now on Auburn will include all student-athletes, who may opt out if they choose not to participate.

“The Auburn Tigers were one of the first INFLCR customers in 2017 and more recently provided key insights into the needs of the INFLCR+ local exchange as it was built. So we’re excited to announce finally the SPIRIT exchange, an extension of their NIL program,” said INFLCR President Jim Cavale. “One year after announcing the SPIRIT NIL program powered by Auburn’s INFLCR, it’s important for us to continue to provide best-in-class resources to this program, including the exchange platform for student-athletes to capitalize on the personal brands that SPIRIT has helped them build without increasing transaction fees.”


In 2021, Auburn Athletics announced the launch of SPIRIT, a comprehensive Name, Image and Likeness (NIL) program designed to educate and empower student-athletes and prepare them to optimize NIL opportunities. For more information, visit


INFLCR, a Teamworks product, is NIL’s leading athlete branding and business management application for elite sports organizations. The INFLCR Athlete App educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content on their social networks. The INFLCR works with more than 250 collegiate and professional sports organizations.

Impactful features like the INFLCR’s local and global exchange provide local and national businesses with the ability to find, communicate, pay, and report NIL transactions with student-athletes, maximizing their NIL earning potential with simplified reports for their establishment and personal tax returns.

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